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Sony Music Entertainment Middle East sign deal with The Groove Society 
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Major announces exclusive partnership with one of the prominent independent dance�labels in Dubai 
 
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Sony Music Entertainment Middle East today announced an�exclusive partnership with Dubai-based-dance label �The Groove Society� .

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The agreement will see Sony Music and The Groove Society partner on a number of new EDM�initiatives to create new products and experiences for fans across the region and beyond.

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The Groove Society was formed in Dubai in 2012 and is home to hundreds of global producers�and DJ�s including Arni Rock & Haik Solar Robbie Rivera ,Dezarate DJPP. Jerry Ropero & Dany�Cohiba The label stays true to a philosophy of working with, and supporting,young producers�and DJs. In just a couple of years the label have released multiple compilation albums, and�helped to launch a number of careers.

 
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The partnership is a natural fit for Sony Music Entertainment Middle East, who are committed�to supporting new talent and look forward to working with The Groove Society to build homegrown�EDM success stories.

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Mike Fairburn, General Manager Sony Music Entertainment Middle East, commented �There�s�some top EDM talent in the region but many need more support if they are to develop as�artists and reach the widest audience possible. Our partnership with The Groove Society will�create an environment that we hope will help facilitate just this. As companies we share the�same vision which is a committment to the growth of the genre and it�s positive reputation�here and overseas.

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Chema Dezarate, CEO Groove Society commented on the partnership by saying, �We are delighted�to be partnering with Sony Music Entertainment Middle East who are commited to supporting�regional talent across all genres, andespecially EDM. They are passionate about producing�great music . Weshare this commitment and are already working on a number of new�initiatives

Sony Music Entertainment Middle East sign deal with The Groove Society

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Sony Music Entertainment Middle East sign deal with The Groove Society

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