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Jameson successfully concluded its Jameson Green Sofa activation at Beatport presents International Music Summit (IMS) Dubai 2025, which took place on November 13th &amp; 14th at the 25Hours One Central Hotel, creating a powerful cultural moment for the brand as it introduced its global Jameson Connects platform to one of the Middle East&rsquo;s most influential music gatherings. Across two vibrant days, the Jameson Lounge evolved into a central hub for artists, creators, and industry professionals attending IMS Dubai, naturally drawing the community together. Thoughtfully designed as a warm and relaxed retreat within the summit&rsquo;s high-energy setting, the lounge offered a welcoming atmosphere where guests could slow down, connect, and engage in meaningful conversations. 
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Guests were also invited to enjoy Jameson&rsquo;s signature serves, enhancing the overall experience and reflecting the brand&rsquo;s spirit of connection. The space became more than just a branded activation, transforming into a shared environment where creativity, collaboration, and culture intersected, reinforcing Jameson&rsquo;s ongoing commitment to fostering authentic connections within the global music industry.
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<h2 style="line-height: 2;">At the heart of the activation was the Green Sofa Stage, where Jameson curated a series of close-up artist conversations. </h2>
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Selected performers from the IMS lineup took part in these intimate sessions, diving into key themes behind Jameson Connects, including creativity, community, cultural identity, and music&rsquo;s unique ability to unite people. These discussions offered a deeper look into each artist&rsquo;s personal journeys, creative inspirations, collaborative experiences, and perspectives on the changing global music landscape. The relaxed and inviting setting of the Green Sofa created the perfect space for genuine, open conversations, reflecting the true essence of connection that continues to shape Jameson&rsquo;s cultural presence.
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The interviews will be shared via Dubai Night and Jameson&rsquo;s digital platforms, allowing the experience to reach audiences beyond the summit and providing an authentic glimpse into the voices driving today&rsquo;s electronic music scene. The activation strengthened Jameson&rsquo;s cultural footprint in the UAE, highlighting the brand&rsquo;s dedication to supporting the creative community - not simply by being part of culture, but by actively engaging with and contributing to it.
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<h3 style="line-height: 2;">Jameson Connects &mdash; bringing people together, one story at a time.</h3>

Inside Jameson’s Green Sofa Activation at Beatport Presents IMS Dubai 2025

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