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<div style="text-align: center;">The confluence of music and fashion trends is one that has existed for a long time now, and one that shouldn&rsquo;t seem too surprising either. 
 
From Madonna&rsquo;s smash hit, &ldquo;Vogue&rdquo; back in the &lsquo;90s to Lil Pump&rsquo;s infectious anthem &ldquo;Gucci Gang&rdquo;, music artists have long been trendsetters in the world of fashion. 
 
As two of the biggest industries meticulously shaping up pop culture, fashion labels have often turned to music artists for both inspiration and endorsement. 
 
This should explain the surge in fashion collaborations&ndash;Fenty x Puma by Rihanna and Adidas Yeezy by Kanye West&ndash;which have been launched amid much fanfare worldwide. 
 
With musical muses having turned into creative designers, the aesthetic appeal of music videos has also increased simultaneously. 
 
<iframe frameborder="0" height="340" scrolling="no" src=" https://www.youtube.com/embed/2nYGNUBn5I0?autoplay=1" width="600"></iframe> 
 
A fact that was picked up by American fashion designer Marc Jacobs who teamed up with legendary music video director Hype Williams to create a unique campaign for his Fall 2016 collection. 
 
Starring artists such as Missy Elliot, Marilyn Manson and Courtney Love, the edgy video became an instant hit on social media and created the type of hype the designer had anticipated. 
 
There have also been plenty of iconic moments that have stemmed from such a fashionable association&ndash;Jean Paul Gaultier&rsquo;s tribute to the late David Bowie during his fashion show in 2016 and Lady Gaga&rsquo;s incredible entrance at the Met Gala 2019&ndash;making it a complex yet fascinating union. 
 
While the evolution of musical fashion is still ongoing, it will be interesting to watch how future music trends continue to steer styles both on and off the catwalk. 
 
**Picture courtesy of Galore Magazine** 
&nbsp;</div>

<div style="text-align: right;">Article published: 12th September, 2019</div>

WIRELESS: THE INFLUENCE OF FASHION ON POPULAR MUSIC CULTURE

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WIRELESS: THE INFLUENCE OF FASHION ON POPULAR MUSIC CULTURE

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