WHITE DUBAI OPENS UP A WORLD CUP 'PURE WHITE' POP UP FEATURING A-LIST INTERNATIONAL ARTISTS

 

 

Football revellers can enjoy an ultra-modern clubbing experience and celebrate with Craig David, Rae Sremmurd, Rick Ross, Fat Joe and more.

 

As Dubai’s winter season gears up, WHITE Dubai is set to launch a pop-up named “PURE WHITE” at the International FIFA Fan Festival^TM in Dubai Harbour the weekend right before the kick-off of the FIFA World Cup. Reminiscing on the brand’s legendary launch in Beirut in the early 2000s, the pop-up takes the name PURE WHITE as a tribute to the origins of now known, WHITE Dubai.

 

Promising an ultra-modern clubbing experience and a line-up of A-list artists, the PURE WHITE pop-up club sits in the iconic Dubai Harbour location in anticipation to host Dubai’s party-goers. With a 1,500-people capacity, PURE WHITE is designed as an outdoor super club pop-up with sleek furniture and interiors, with state-of-the-art screen and sound installations.

 

The nightclub pop-up will open 4 nights a week, Thursday to Sunday, from 9 PM till 4 AM, featuring 2 of the super brand’s ultimate club nights: URBN (award-winning hip hop and R&B night) & Nuit Blanche (leading French/Afrobeat night). Known for having previously hosted hip-hop and R&B stars like Maluma, Backstreet Boys, Future, 2 Chainz, Iggy Azalea, Jason Derulo and Wiz Khalifa, alongside dance music stalwarts like Armin Van Buuren, Claptone, Craig David, Dimitri Vegas, Dubfire, Laidback Luke and Nervo, PURE WHITE is set to take the spotlight with its star-studded artist's lineup, featuring Craig David, Rae Sremmurd, Rick Ross, Fat Joe. Addmind’s resident DJs MOKY, ACE, and Charlesy will take over the decks before and after the extensive roster of A-list performers booked to take the stage.

 

WHITE Dubai made its return to social channels on October  24th  with an uplifted modern look. The number 1 club in the MENA region, as voted by DJ Mag on their yearly Top 100 Clubs global poll, has rebranded from its previously notorious W-centric logo to a mysterious new emblem with little to reveal about its meaning or inspiration.

 

For table bookings or more information: +971 55 836 4848