3 min
COVEBEACH, Dubai’s original, premium beach club brand, today reveals the third and final phase of its highly-anticipated expansion at La Vie, JBR by introducing its stunning, new beachfront destination: ICONIC.
Making its official opening on Saturday 12 April, the new space spans over 16,000 square feet, marking a bold new chapter in COVEBEACH’s legacy, and cementing its place as Dubai’s ultimate day-to-night lifestyle destination.
ICONIC Beach, with capacity for 250 guests across its sunbeds, daybeds and cabanas will open daily from 10AM to sunset, bringing an unprecedented level of beachfront luxury to JBR.
Elevating the experience even further are six private, temperature-controlled jacuzzi pools – all with uninterrupted views of the Arabian Gulf and Ain Dubai.
ICONIC Lounge, open daily from 12pm to late, is a beautifully-designed, temperature-controlled wooden structure, set right on the beach.
Purpose-built to host both breakthrough and world-renowned DJs, the space features a state-of-the-art sound system and exceptional soundproofing, becoming Dubai’s first and only nightclub right on the sand, open all seasons.
With capacity for 400 guests and its own exclusive Belvedere Bar, ICONIC Lounge is the perfect place to seamlessly transition from sun-soaked afternoons to after-dark revelery. Serving specially crafted cocktails - best enjoyed aginst the backdrop of the stunning sunset - the bar will also offer premuium bottle service and an elevated food menu.
Adel Ghazzawi, Co-Founder, CoveBeach, said: “Over the last 11 years, COVEBEACH has defined Dubai’s beach club scene and with ICONIC, we’ve created another first for the city. Now complete, it is the only in and outdoor beach club that goes from day to night, seven days a week, situated right on the water’s edge.”
COVEBEACH’s signature parties, known and loved by its loyal visitors - including Rosé All Day and Rendevous - will be further energised across ICONIC, while brand new parties have been curated to ensure a sophisticated yet electrifying line-up every single day of the week.
See you on the ICONIC sand floor!
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