White Festival x Black Coffee B2B &ME: the Addmind success story

 

 

Let’s go back to the roots for this one - let’s give credit where due and beyond.

From Beirut to Dubai, from the White Room of Al Murooj Rotana to the White Festival at Dubai Harbour with a strong turnover of more than 15.000 music lovers and savvy-dancers! This is the success story of the team at Addmind! 

 

 

 

 

We, at Dubai Night, were there for White Room Opening in 2013 - witnessing the making of one of the most distinctive and fast-growing hospitality groups in Dubai.

What an achievement it’s truly been for this Lebanese family that came together to successfully manage beach clubs, fine dining and fancy restaurants – with numerous international outlets, expanding in Europe with Clap London and many more projects we're all about to discover and dig deep into in the coming months!

 

You’re in for a treat of innovation and creativity for the most genuine and captivating hospitality experiences in the region. 

 

One united team! Elie, Tony, Rolland and many more whom we worked with over the years, we might forget some names but we would never forget every face and member of this journey as we surely loved working with every one of you…Romy, Serge, Sara, Lara, Larissa, michael - keep on sweeping us off our feet! 

 

 

 

 

It’s throwback time - let’s revisit Dubai Harbour’s dance floor that was conquered by Dubai’s most-awarded festival of the year on Saturday the 20th of April, featuring Grammy award-winning artist Black Coffee co-headlining the decks alongside Berlin techno-house sensation &ME, later on joined in an epic back-to-back set fueled with Afro house and melodic house electrifying perfection.

 

 

 

 

A true class A performance - and what’s our best testimony to this? The crowd’s roaring cheers and transcending dance moves. 

 

 

 

 

 

 

 

 

 

 

The festival sold out five solid waves of tickets reflecting people’s enthusiasm for what the premises had to offer. Surrounded by F&B hubs on the back sides of the main stage for those arriving with an appetite - and to keep the party thirst properly quenched - the crown jewel was the backdrop of giant led panels decorating the venue and embracing our party-goers with a mind-bending visual display of fire and lights. A true feast for the eye.

 

 

 

 

 

 

 

 

The iconic White logo light-installation served as ‘the’ most Instagrammable hangout spot of the event. 

 

 

 

 

White Festival and Addmind, what a vibe! We salute you.

 

A word by Romain Godon, Managing Partner of Dubai Night.