CoveBeach says goodbye to Bluewaters and hello to JBR!
CoveBeach, Dubai's original and premium beach club brand, has unveiled its exciting relocation to La Vie, JBR, marking a significant new chapter in its enduring partnership with Dubai Holding. This relocation promises to elevate the beach club experience to new heights, offering an exceptional F&B lineup and a distinctive range of lifestyle activations.
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The revamped CoveBeach will span three tiers, retaining a similar capacity to its previous location. Guests can anticipate a refined indoor/outdoor restaurant that promises an elegant dining experience. Luxurious cabanas and sun loungers will dot the pristine pool area and the sandy shores. Moreover, a sprawling decking area has been meticulously designed to host the new rosé lounge and a purpose-built DJ booth right on the beach.
Loyal patrons will be thrilled to know that CoveBeach's existing programming will continue seamlessly. This includes beloved events like Ladies’ Day, Industry Day, Unplugged, NXT Friday, Rendezvous, and Garden of Cove activations. All of these experiences will be elevated to match the premium setting. With an amplified focus on live music, CoveBeach plans to bring in top talent from around the world, ensuring unforgettable entertainment.
Adel Ghazzawi, co-owner of CoveBeach, expressed excitement about the relocation, stating, "This strategic move to La Vie, JBR represents an exciting new chapter for CoveBeach and its loyal clientele. We are thrilled to continue our partnership with Dubai Holding and look forward to providing a new dimension to beach club experiences. The new location will not only allow us to expand our offerings and create even more unforgettable memories, but our commitment to our world-class lifestyle brand and service remains unwavering."
The transition to La Vie will occur in two phases, with the first phase set to open by the end of 2023. The second phase, scheduled for the summer of 2024, will introduce additional facilities, including a beachfront pool. CoveBeach's dedicated staff will seamlessly transition to the new venue, ensuring a consistent and exceptional experience. The membership program will remain unchanged.
CoveBeach, firmly established as one of Dubai's premier beach clubs, has welcomed over 1.5 million guests in its nine-year history, earning a special place in the hearts of residents and tourists alike. Renowned for its comprehensive offerings, spanning programming, entertainment, luxury, culture, and F&B, CoveBeach continues to set the standard for excellence in beach club hospitality.
Until its relocation to La Vie, JBR in Q4 2023, CoveBeach remains fully operational at Caesars Palace, inviting guests to savour its renowned hospitality