Sunday | November 30, 2014

MICS snaps the 5th gear

MICS 5th edition (Monaco International Clubbing Show), the first international tradeshow dedicated to the nightlife and entertainement industry took place on the 12th 13th & 14th of November at the Grimaldi Forum, Monaco. A very positive review thanks to the qualified visitors beside a very few decrease of attendance.

9452 visitors came in the principality of Monaco to discover the latest products and trends presented by 85 exhibitors. Visitor numbers may have been slightly less than those seen in 2013 (13% less), but spirits were high with exhibitors feeding back positive thanks to the high quality of people attending the show. �Thanks to the MICS, we are in the heart of the nightlife industry network, and it is important for us� Fran�oise Dutour, Coca-Cola Sales & development manager. Visitor numbers were particularly strong on the first day of the show as 1,000 French professionals from the nightlife industry came to town for the �Trophee de la nuit�, the industry�s leading awards that was celebrating it�s 20th anniversary the day before MICS opening.

Partnerships with UMIH (Union des M�tiers et des Industries de l�H�tellerie) and of its italian (SILB) and Spanish (Spain Nightlife) counterparts, enable an improvement of audience coming from those 3 countries. "Our participation to the Mics this year has been really exciting and interesting, especially because I could witness a higher concentration of Italians compared to the previous editions. A precious opportunity to make new acquaintances and contacts of the nightlife world at the international level, Mics has become a certainty an event for professionals� Maurizio Pasca, President of the SILB (Italy) and the European Nightlife Association. Main audience came from France representing 75% of the visitors then Italy, Spain, United Kingdom, Germany, Swiss and Belgium. �MICS is the only exhibition dedicated to professional having a BtoB program which created meeting and encourage the business. There is also a rich conference program, which tried to answer to the industry query. Since 5 years, the MICS strive to federate a maximum of professionals from all over Europe in order to get a real worldwide dimension. For France UMIH brings more than 500 members of the association�. Pierre Chambon, in charge of the nightlife establishments at UMIH.

62% of the Audience is made of owners or managers of establishment (Club, bar, beach club, hotel, restaurant), and an increase of Bartenders thanks to the Grey Goose Master class with R�my Savage.

All 5 conferences in partnership with UMIH were fully attended and meet a huge success during 3 days. The conference with the European Nightlife Association which theme was � Policy, Tourism and Nightlife : European cities overview� bring together politicians from famous cities in Europe : Paris, Lyon, Rimini, Ibiza, Monaco, Amsterdam, debating about strategic improvement of the European nightlife.

MICS Team rewarded the 2014 best exhibitors and partners:
- Best Stand : Grey Goose
- Best Product : Humelab
- Best Club : Le Matignon, Paris
- Honorific Award : ENA (European Nightlife Association)

Many personalities made the trip to attend this exceptional event: Paris Hilton, Cauet... alongside with the greatest international and French DJs: Martin Garrix, Steve Aoki, Bob Sinclar, DJ Oriska, Big Ali, Antoine Clamaran, Joachim Garraud, DJ Assad, Azhee, Niki Belucci, Naomie K et Rebel.

Check out the interviews with Martin Garrix, Steve Aoki, Big Ali, Azhee & Rebel...

Winners :
Best french male DJ of the year : DAVID GUETTA
Best international male DJ of the year : AVICII
Revelation of the year : DEORRO
Best female DJ of the year : DJ ORISKA
Best live performance of the year : MARTIN GARRIX
Best club hit of the year (in partnership with DJ BUZZ ): MARTIN GARRIX � ANIMALS
Best electro / dance album of the year : AVICII � �TRUE�
Best french club of the year : LE SHOWCASE (Paris)
Best electro event of the year : TOMORROWLAND
Honorous NRJ DJ Awards have been awarded:
Female revelation of the year : PARIS HILTON
For his whole career : BOB SINCLAR
Best DJ � Producer of the year : STEVE AOKI

Pop Up club set up especially for the occasion in the �Diaghilev� area of the Grimaldi Forum, MICS Club hosted exhibitors, visitors and clubbers during 4 nights in its 2500sqm. A various line-up : NRJ DJ Awards After Party, Soonight 10th anniversary with Joachim Garraud and Sebastien benett, a hip-Hop party with Cut Killer & DJ Sub Zero and finally closing party Titila by Cocorico. The MICS Club also host the biggest Teen Party in Europe on Saturday afternoon with more than 1000 teenagers gathered.

Check out the interview (in French) with the lightjockey : Charly B

MICS Company is extending abroad by hosting its first edition in the Asian continent, at Macao. The Macao International Clubbing Show will take place from the 19th to the 21th of May 2015 at the Venetian Hotel during the G2E Asia : Casinos exhibition, hosted by REED Exposition. MICS in MACAO is an answer to a specific Brand�s need to increase or discover the nightlife and entertainment industry in Asia. Actually, China gather 200 000 night establishments (Cabaret, club, bar, Karaok�) representing a market of 7 billion dollars.

From now on, MICS will managed 2 annual meetings dedicated to the nightlife�s professionals: Macao in May and Monaco in November.


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