Friday | October 25, 2013

Launch of SoBe, Monte-Carlo Beach Club, Saadiyat

Launch of SoBe, Monte-Carlo Beach Club, Saadiyat

Launch of SoBe, Monte-Carlo Beach Club, Saadiyat

Official launch celebrated in style with the legendary �Yelloween� themed party, special DJ appearance by JADE and endless majestic entertainment on Thursday 31st of October

Dubai, 23rd October, 2013: The long-awaited launch of SoBe, a South Beach, Florida inspired lifestyle brand destined to be one of the most glamorous beach party hotspots in the UAE, will take place on Thursday, 31st October, 2013. The opening celebration will take hub at the very stylish Sea Lounge, Saadiyat venue located at the award winning Monte-Carlo Beach Club, Saadiyat, Abu Dhabi.

Inspired by South Beach Florida, home to some of the worlds� most exquisite and vibrant beach-front parties, SoBe has it all � chic and contemporary d�cor, exquisite food and cocktails, breath-taking views, uplifting beats, and fabulous entertainment.

�We�re very excited about SoBe. It�s a new, unique and very chic concept brand that we�ve developed especially for the Abu Dhabi nightlife scene. The demand is enormous already, and we�ve worked very hard on impeccable execution in order to cater to the needs of our very select VIP database. We�re very lucky to have strong partnerships with outstanding brands such as the Monte-Carlo Beach Club, Saadiyat for a truly spectacular venue,� said Michael Hariz, Co-founder, SoBe.

Celebrating the official launch in sensational Halloween style, the legendary �Yelloween� party hosted by the finest French yellow-label bubbly (Veuve Clicquot) in the world, will be the theme of the night. After six years of global success, Yelloween parties are known to be one of the most terrifyingly magnificent Halloween celebrations around the world. Yelloween themes are usually a fusion of mysterious masquerade with a sexy �Eyes Wide Shut� look and feel � so vibrant costumes for all guests are highly encouraged. Furthermore, patrons will be treated to a fifty per cent reduction on all yellow bubbly on the night.

Bill Loveday, General Manager of the Monte-Carlo Beach Club, Saadiyat, said: �Following in the footsteps of our parent company, Monte-Carlo SBM in Monaco, we are very excited to bring our Club to whole new level in the UAE�s nightlife industry. Chic, trendy, exclusive � you can expect our unique French Riviera atmosphere within a South Beach Florida party scene! We�ve developed this unique concept with our partners, SoBe, exclusively at Monte-Carlo Beach Club, Saadiyat. Also, the Yelloween celebration will officially start a new era at the club on October 31st�

Open from eight in the evening until four in the morning on launch night, guests can start their SoBe experience listening to the smooth house beats of Monte-Carlo Beach Club residents, DJ Natalie Brogan and DJ Chad Phunkwhile indulging in a mouth-watering selection of light culinary delights.

As the night progresses, Yelloween�s surreal world of seduction, glamour and horror will come alive as a series of entertainers and performers take the spotlight while DJ�s Jixo & Danz spin their deeper and groovier electronic beats. The grand finale is brought to you straight from the beat-thumping heart of Beirut�s nightlife scene; JADE will be astounding SoBe audiences with heavy uplifting tunes guaranteed to keep a full dance floor until the break of dawn.

�Launch night is going to be wild! Our entertainment itinerary for the night is endless! I�ve been to a number of Yelloween parties and they are extraordinary.�� We also have a fantastic Formula 1 prize to present to one very lucky winner � a �money can�t buy� ticket that gives access to all areas including a full VIP experience with a Ferrari Meet & Greet, and a hotel booking,� added Alan Honein, Co-founder, SoBe.

Costumes are highly commended for the Yelloween themed launch night. Door policy is limited to prior table reservations, guest lists, and couples only for walk-ins. For reservations, please contact: +971 56 955 1213 or email at [email protected]

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