Monday | September 16, 2013

Boutiq Ultra Lounge opens in October 2013

Boutiq Ultra Lounge opens in October 2013

Boutiq Ultra Lounge, la pi�ce de r�sistance of Dubai�s nightlife scene, opens in October 2013

Dubai, UAE �Boutiq Ultra Lounge, la pi�ce de r�sistanceof Dubai�s nightlife scene, sets its highly anticipated launch this October 2013. Strategically located at the five star Address Hotel Dubai Mall, the ultra lounge is geared up to create a cutting-edge and multi-faceted entertainment venue utilizing the latest in technology and providing first in market service, design and experience.

Boutiq is the brainchild of some of the nightlife industry�s movers and shakers. Their concept is to pool their international experience (Miami, Washington, Sydney, London, Kiev) and select the best in its class elements to create a brand that has a strong staying power and can remain current despite the fast-moving trends.

�Dubai is indeed becoming the ultimate party destination of the region. There is a myriad of choices for all. However, we feel that there is a gap in terms of developing a club that we can proudly call home-grown that has huge plans for international expansion. That�s our goal. To open Boutiq and let it define what nightlife in Dubai is all about so that when we take it internationally, people know this is how we party,� shares Michael Vrankovic, Co-founder of Boutiq.

Boutiq boasts a soaring 15 meter high ceiling, a VVIP balcony overlooking the main stage and DJ booth, and over 35 meters of high definition LED feature walls. Its state-of-the-art equipment even further heightens the total entertainment experience. The venue is the first to be powered by Avalon sound system by EAW in Dubai. Miami club designers created their fully integrated bespoke lighting design that has a dynamic light show stretching across the entire venue. Its dual-stage also allows the combination of live entertainment and sets from the most renowned global DJ�s.

Boutiq�s food and beverage offerings are equally sophisticated. Its menu features handcrafted cocktails, extensive wine and liquor list from different regions of the world and a selection of signature dishes particularly mouth-watering tapas by Executive Chef Andrew Zarzosa.

Furthermore, its advanced Customer Relations Management technology, currently only used in Los Angeles, New York, Las Vegas and Miami promises to provide unrivalled services as it captures a guest�s experience to ensure future visits are tailored precisely to his/her individual tastes and expectations.

With a total area of 5,000 square feet, the venue can hold up to 500 people who have the option of staying in their main room or the lounge for a more intimate setting. �Boutiq will be open 7 days a week from 7pm -3am.


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